About Us

Who We Are

We’re a diverse team of veteran business owners, community leaders and advocates who believe passionately in continued service to community and to country. We represent every level of military service, age and gender – but we’re united in our commitment to our brothers and sisters in arms.

What We Are

We’re a force multiplier, in that we bring organizations and resources together to solve friction points that impede the successful transition of service members. We pride ourselves in not reinventing the wheel, when “wheels of progress” already exist within other veteran service providers. Rather, we seek to enhance programs through collaborative and adaptive strategies that enable effective and streamline solutions.

How We Do It

As a grant-maker, we stay clear of roadblocks, political impasses or divisive dead-ends. We forever subscribe to the belief that our collective unity is greater than the sum of individual talents and résumés.  We think and live in what is possible and positive for our nation and fellow veteran.

The willingness with which our young people are likely to serve in any war, no matter how justified, shall be directly proportional to how they perceive how the veterans of earlier wars were treated and appreciated by their nation

George Washington

Our Philosophy & Logo

We seek bonds with those who believe in the power of selfless unity of effort.  Those who seek no individual recognition, but rather the continued fulfillment of the promise of this nation’s current generation of warriors.


Our logo signifies “The Nobility of Service” and our aspirational values.

Conviction & Courage

To lead others where others dare not, to ask questions that others do not and to seek solutions where others cannot.


Between veterans & organizations, so the whole is greater than the sum of their parts.


Selflessness and focused determination to continue serving our community and nation, virtuously.


Meet The Team

Lee Hediger

Founder & Chairman Of The Board

Lee is a West Point graduate, and an Army veteran of the Vietnam Era, where he served on multiple command and general staff positions, as well as the staff and faculty of the US Military Academy at West Point. A co-founder of his financial services firm, Mr. Hediger also provides strategic direction and support to The Veterans Trust.

Fred Roger

Executive Director

Fred is a post-9/11 Marine Corps Veteran, an active businessman and a passionate veteran advocate. Through various continual collaborative initiatives, Mr. Roger continues to positively impact the military and veteran community.

Joe Heck

Board Member

Joe, aka ‘Chili’, is a an outstanding citizen, philanthropist, successful business owner, and professional race car driver. Passionate supporter and advisor to The Veterans Trust, and “God Father” of the TVT Racing Experience.

Carlos Romero

Marketing Director

Carlos is a U.S. Marine Corps Veteran, a family man and an entrepreneur. After his military service, he served in the law enforcement & security space while he completed his formal education. Achieving an under graduate degree in forensic and industrial psychology and later attending graduate school for marketing at Florida International University. During the last few years while crafting his marketing skills, particularly in the art of branding, he's been a strong advocate of veteran entrepreneurship. Where he's been able to develop a comprehensive understanding of veterans advantages, disadvantages and needs. Additionally, service and giving back is of extreme importance to him so he serves in a few non-profits that help veterans in a variety of areas such as entrepreneurship, wellness and community service.

Ruben Ruiz, Jr.

Operations Director

Mr. Ruiz is a winner of two 1-AA college football national championships and was inducted into the Howard University Football Hall of Fame in 2014. Ruben then served in the Marine Corps during Operation Iraqi Freedom as an infantry squad leader. He also deployed to Operation Enduring Freedom in 2010 as an air traffic controller. He was medically retired from the military in 2014. Ruben has transitioned into becoming a successful entrepreneur, business professional and strong veteran community supporter.

Bret Baker

Development Director

Bret is a Marine of 20 years, retiring in 2011 as a Master Sergeant. While serving on active service, he deployed to multiple theaters and served in a multitude of positions, including a Presidential Guard, a Drill Instructor, an infantryman, and many other roles. He has been in multiple television shows, famously as the Drill Instructor for Gene and Sophie Simmons, of KISS fame, in a military tribute episode for the Gene Simmons Family Jewels TV show. Bret holds a Bachelor of Science in Social Psychology and is passionate about serving veteran needs. He is also the driver of the TVT #0 car, better known as 'Sgt 'Merica'.

Chadwick Maxey

Board Member

Chad served as an Army infantry Major with a decade of service and over 2 and a half years deployed to Iraq and Afghanistan. Chad was a graduate of West Point with Airborne and Ranger qualifications. He served in all leadership positions at the tactical level to include company command in Iraq and operations officer of a Joint Special Operations Command (JSOC) regional task force in Afghanistan. He finished his Army career at the Pentagon serving as a special adviser to General Ray Odierno, Army Chief of Staff. Chad now lives in Fort Lauderdale, Florida and works in real estate development.

Gabriel Mesa

Board Member

A recent recipient of the IRON CHEF AWARD, Gabriel is a multi-disciplinary craftsman, passionate culinary artist and long-time supporter of the military and veteran community. His unwavering support and dedication towards the TVT mission is unparalleled.

Patrick Jeahne

Board Member

Former professional NASCAR driver, entrepreneur and big veteran advocate.
• Flew cross-country in a Piper Cub airplane when he was 13 years old
• Currently serves as Chairman of Racing at Nicodemus
• Both of his parents served 20+ years in the Air Force
• 38 years driving experience
• Driver of:
• #5 Tide Car
• #33 Skoal Car
Bill Carney is an essential member of our mission. As a veteran himself, he's always serving the community

Bill Carney

Board Member

Bill was born in New York City; educated in Minnesota; commissioned through Infantry OCS at Fort Benning, GA and served in Vietnam as an Infantry Platoon Leader, Company X-O and Battalion S-1 with the 3/7, 199th Infantry Brigade. Upon coming home he stayed in military with the Army Reserves in New York and Florida.

While in the military he was awarded the Combat Infantrymen's Badge, three Bronze Stars for Valor, Vietnamese Cross of Gallantry w/ Palm, Air Medal, Army Commendation Medal, Army Reserve Component Achievement Medal, Vietnam Service Medal, Vietnam Campaign Medal, National Defense Service Medal.

After Vietnam Bill taught history and coached Track & Field and football in New York and South Florida high schools for over twenty years.

Retiring from teaching in 1990 Bill switched gears and entered the event world first as the Director of the South Florida Sports Festival, then in 1992 the senior Venue Planning Manager for the 1996 Atlanta Paralympics and the again with Turner Sports for the 1998 New York Goodwill Games. After New York he was hired as the Chief Operating Officer for the 1999 Special Olympics World Games in Raleigh, NC. In Raleigh he was instrumental in transforming a $5,000,000 budgetary shortfall into a $2,500,000 cash surplus in sixteen months.

In 2000 the Seattle Organizing Committee for the 2005 Games of the Pacific Rim hired Bill as their COO. Because of some contractual irregularities with the United States Olympic Committee, the Pac Rim Sports Festival was played out in a court of arbitration in which the Seattle organizers were awarded $3,300,000 for the USOC’s breach of contract.

Upon returning to South Florida from Seattle Bill has worked with various Veteran organizations in creating athletic, social and educational activities through his 501c3 non-profit, the Project Courage Foundation.

Mary Moscatelli

Board Member

Mary Moscatelli is the Executive Director of the Venice Art Center (Venice, FL), a position which she has held for over 10 years. Mary also currently serves as Vice President of the Public Arts Advisory Board for the City of Venice. Her professional job experience includes 25 years of management, fundraising and leadership experience with a strong dedication to the arts and to mental health causes. She served as the Executive Director a residential facility for mentally ill and chemically dependent individuals for over 12 years. Mary has over 18 years of experience working with individuals with all different disabilities and has a passion for people. To sum it up, Mary dedicated to people, art and her community.
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